The Consumer Packaged Goods (CPG) industry is experiencing tough competition among established companies as well as young startups. As customer demands and needs are changing, companies have to adapt quickly to not only earn revenue but also stay in the

SMEs (Small and Medium Enterprises) have gained augmented attention in India in recent times. Considering their explicit worth, this is often actually strategic to the economy and thus, for the nation. As a result, the Government of India has eased the